Hospitality, a passion...: décembre 2014

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Topic: „Neue Gäste aus China“: New guests from China

Date: 9^th of December 2014 at 10.00 am

Webinar source: ITB Berlin. It is the leading trade in fair in international Tourism and Economy. The presentation has been made by Prof. Dr. Wolfgang Georg Arlt working for the COTRI (China Outbound Tourism Research Institute)

To get the webinar presentation, click here

Here are some slides of the webinar:

What new concepts and findings did I learn?

2015: There will be more than 130 million travellers from China
They are not interested anymore in sightseeing, visiting capitals or buying luxury goods
They are looking for new experiences in unknown regions
Chinese Outbound Travel will continue to grow despite slowdown of Chinese GDP growth
Chinese Outbound Travel will increasingly represent a major part of global tourism
Chinese Outbound “Tourism” spending will not grow faster than number of travellers anymore
Niche offers, thematic tours, travel arrangements are getting ever more important beside the other segments
Chinese outbound travellers more confident and more demanding than ever

What information was valuable?

- Graph that shows China is the number one international tourism source market in the world in terms of border-crossings: It is a reliable source. It highlights the fact that tourism businesses in Europe need to really focus on this segment to make the most of it.

- Graph that shows China is the number one international tourism source market in the world in terms of spending. This information is valuable as it show the importance again of the Chinese market that are eager to live new experiences concerning travelling.

- Thesis 8: What are the expectations of the “Second Wave” Chinese market? It is vital to know what are the travelling trends of this segment in order to adapt products, services and communication.

What would I do differently to create a webinar?

- Firstly I would put more visual content (images, graph and caricatures) to attract the attention of the participants as it is becoming a little boring after a while.

- Secondly I would put also some LIVELY content. It is extremely important for the quality of the presentation.

- It has to be done in a more funny way, with some jokes and play on words even if the subject and the content is very interesting.

In a word, I really appreciated participating in a webinar as I learnt interesting findings and outcomes concerning the Outbound Chinese Travelling. I would really do it again for other subject such as travelling destinations or a subject dealing with the nature and the environment.