Influence Marketing

Influence Marketing

-          What are the characteristics of an influencer? An influencer is whether a person, a brand, a company. In a word it is US. However an influencer has some particular characteristics which are:

• Trustworthy • Knowledgeable • Communicative • Desire to help • Good timing • Power of persuasion • Emotional • Technology savvy • Connected (They have large social network) • Trend-setter (They tend to be early adopters in markets)

An influencer is a trustworthy and knowledgeable source on a particular topic with an above average ability to shape the decisions and minds of others.

How do I know it? Influence marketing is a form  marketing that has emerged from a variety of recent practices and studies, in which focus is placed on specific key individuals rather than the target market as a whole. It identifies the individuals that have influence over potential buyers, and orients marketing activities around these influencers.

That is the reason why an influencer needs to be first credible and honest; otherwise their audience will not listen. And without the power of the masses they hold no sway. In order to identifying and create virtual relationships through social media influencers need to get the characteristics above.

-          How is influence marketing different from traditional marketing?

Influence marketing is about emotional connections. It is about getting inside your customer’s head, understanding what drives them, listening to what makes them feel and using about what your learn about them to make connections. These emotional connections allow you to reach your prospects on a level far deeper than traditional advertising ever could.

Influence Marketing

Traditional Marketing

On the contrary the traditional methods of advertising and marketing are all about attracting customers with an attractive product and an attractive message. Influence marketing however means you should be tuning in to your prospects, listening to what they like and dislike and learning what it is they really want and need. It involves learning what triggers purchases and using what you learn to connect with your prospects and influence them to buy.