Instagram Hotel: 

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2) The hotel is constantly using images Instagram's users on its website. It shows also the passions and hobbies of instagram's users. They use also pictures from clients of the hotel: It reveals a cool image. They seem to have had an enjoyable and relaxing stay.

You have to update your reservation on when booking. You have to use a hashtag #nordiclighthotel and tag the hotel at checking and checkout to get the offer showed above. In a word you have to be quite often connected and be social-media oriented. It is a nice way companies to see their brands growing. Furthermore it is also a chep way of doing marketing: in other words Influencial Marketing.

3) The content created by Selfie Check In is earned as it is the result of some paid and owned contents. Indeed the company made an offer to the followers. This is the result of the offer. Moreover the content can not be controlled.