Introduction session 2:

An additional definition of influence marketing:

The practice of identifying and building relationships with individuals who have influence on target audience of buyers. They are likely to be buyers themselves as well as recommenders themselves or services to their own audiences, both online and off. Influencers may also be trusted third parties, such as bloggers, journalists, industry analysts, academics or public figures. By marketing to a small group individuals (influencers), a brand has the power to reach large groups of individuals.

In your own words write a definition of influence marketing:

Influence marketing is the power for a company to capture human feelings and emotions via influencers that are persuasive and trustworthy enough to control their mindsets.

http://blog.appinions.com/2013/05/23/influence-is-emotional/

http://www.slideshare.net/appinions/basics-of-influence-marketing-appinions-dec2012

An infographic that expresses my understanding of indluence marketing: 

2 brands that are actively using Influencer marketing:

-          L’Oréal: http://www.loreal.com/default.aspx

-          Coca-Cola: http://www.coca-cola.fr/?wt.mc_id=Coke+dot+com_redirect_home